ActiveTrail Reviews: Is this Marketing Automation tool worth the hype?

Are you looking for an email marketing tool to help you effectively engage with your customers? If yes, then you might want to check out ActiveTrail. In this article about ActiveTrail reviews, we will discuss the features in detail, then analyze the user reviews. Let’s jump right into it. 

ActiveTrail Overview

ActiveTrail is an all-in-one email marketing automation platform that offers features to help businesses manage their email campaigns effectively. Some of the notable features of ActiveTrail include the following:

  • Advanced segmentation and targeting options
  • Easy-to-use email editor
  • A/B testing for subject lines and email content
  • Marketing automation workflows
  • Analytics and Reporting

ActiveTrail review – features and capabilities in detail

Email Marketing: ActiveTrail’s features enable businesses to create and send professional-looking emails easily. With the platform’s intuitive email editor, you can design emails that reflect your brand’s identity and messaging.

Marketing Automation: ActiveTrail’s marketing automation capabilities can help businesses streamline marketing campaigns and increase customer engagement. With the platform’s automation workflows, you can create custom automated email campaigns triggered by specific user actions or behaviors.

Segmentation: ActiveTrail’s advanced segmentation and targeting options enable businesses to segment their email list based on various criteria, such as location, behavior, interests, and more. This helps businesses personalize their email content and messaging, increasing engagement and conversions.

Analytics and Reporting: ActiveTrail’s analytics and reporting features provide businesses with valuable insights into the performance of their email campaigns. The platform offers detailed reports on email opens, clicks, bounces, and more, allowing businesses to make data-driven decisions and optimize their campaigns for better results.

Integrations: ActiveTrail offers integrations with popular CRMs, social media platforms, and other marketing tools, making it easy for businesses to connect with their audiences across multiple channels.

ActiveTrail reviews by users: Pros & Cons


  • ActiveTrail is easy to use and user-friendly, making it easy to create and manage email campaigns.
  • The platform offers advanced segmentation options, allowing businesses to personalize their email campaigns and target specific audience segments.
  • ActiveTrail’s customer support is responsive and helpful.
  • The platform offers a range of features, including automation workflows, A/B testing, and detailed analytics and reporting.


  • Some users find the platform’s reporting and analytics features challenging to navigate and understand.
  • Some users have reported issues with email deliverability, although this seems to be a rare occurrence.
  • The platform’s pricing can be high for some users, especially those with smaller email lists.

Source: G2Crowd

ActiveTrail Reviews – Pricing

ActiveTrail offers various pricing plans to suit different business needs and budgets. The plans are based on the number of contacts in your email list and the monthly emails you want to send. The plans start from $8/month for up to 500 contacts and unlimited monthly emails. For more information, do not forget to check out their pricing page


Overall, ActiveTrail is a powerful email marketing automation platform that offers a range of features to help businesses engage with their audiences effectively. With its intuitive email editor, advanced segmentation options, and marketing automation workflows, ActiveTrail can help businesses create targeted, personalized email campaigns that drive results. Plus, with its affordable pricing plans, ActiveTrail is an excellent choice for businesses of all sizes.

Whether a small business owner or a marketing professional, ActiveTrail can help you streamline your email marketing efforts and achieve your marketing goals. So, what are you waiting for? Sign up for a free trial of ActiveTrail today and take your email marketing to the next level!


Hi folks, I head the content and product research at True Information. Write to us for any questions you may have regarding our content and community.
View All Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.